Health Knows No Gender

Photo courtesy of The Sun

According to a CNN report, women choose how 88% of every disposable dollar is spent. It's obvious. Women love to shop.

But the report also found that 65% of women between the ages of 35 and 40 felt ads were patronizing and 50% felt they were old-fashioned. So why are advertisers offending their best customers by reinforcing gender stereotypes?

Many of these ads depict women as a version of the "hot babe". This has obviously created pressure for women to be thin...which is is great news for low-calorie food companies. Ads for one company actually help other companies sell their product. Since women think they need to lose weight in order to meet the media's standards, they turn to healthier foods. So it's no surprise that ads for this type of food targets women. But everyone should eat healthy. Why is steak and fries seen more as a "man's meal" and a salad as more of a "woman's meal".

Check out my podcast that includes a few examples and my "commercial remix".